2011年8月30日 星期二

Will ModoPayments Finally Monetize Check-In?

ModoPayments' simple and comprehensive solution for providing mobile payments is interesting and what's more, its offer-based approach may have finally cracked the code for monetizing check-ins. This is something that mobile location-based service providers (LBSs) like Foursquare, Loopt, Gowalla and ShopKick have, no doubt, been laboring over since their inceptions. And while ModoPayments is, at present, a non-NFC mobile payments platform, they plan to integrate with NFC too, when NFC reaches retail maturity.

Based in Dallas, Texas and led by CEO Bruce Parker, ModoPayments is a startup with a goal to do exactly what their tagline says – "convert redemptions to payments and make payments mobile".If so, you may have a zentai . What exactly does that mean? First, know that ModoPayments definitely has a payments piece and I'll come to that in a moment, but a supremely important part of their business plan is creating and tying value offers to the purchases they enable in order to enhance and promote their mobile payments solution. They create monetary savings that users can cash in on if they transact with ModoPayments instead of another tender.

It has often been stated that mobile payments are a solution searching for a problem. Indeed,Demand for allergy Plastic mould could rise earlier than normal this year. what is the big deal about pulling a card out of your wallet vs. pulling your phone out of your pocket, to transact? Where is the value to drive the mobile payment other than convenience?

Modo thinks it has to do with offers and they have integrated a framework for redeeming merchant offers with their payments platform. This makes sense to me. If I had to choose between paying with my Visa card in my wallet or my Visa on my phone (that also happens to give me a big discount on the purchase) I think the choice is obvious. So right out of the gate, ModoPayments has tied a distinct consumer value proposition to their service in order to drive usage (they hope). Google Wallet Initially the banks didn't want our Ventilation system .has a similar concept. It will definitely be a motivator.

The platform makes it possible to, in the words of Bruce, "generate a mobile payment transaction at any location that accepts either Visa or MasterCard with no change to POS and no change to the phone that uses ModoPayments." It can exist as an SMS or native app solution; customers can choose either touchpoint.

I've heard this one before, but their scenario is really simple and honestly sounds like it might work.Polycore Floor tiles are manufactured as a single sheet,These girls have never had a cube puzzle in their lives!

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