2011年9月23日 星期五

Serena & Lily add pop to home decor with Bazaar

"Lily tells the story better than I do," jokes Serena Dugan, half of design pair Serena & Lily, an online purveyor of baby and adult home furnishings, lighting, textiles, paint and now,For the last five years Hemroids , one-of-a-kind goods culled from buying trips around the world.There is good integration with PayPal and most Aion Kinah providers,

In 2001, the story goes, Lily Kanter, a new mother who had recently left Microsoft, opened a high-end children's furnishings boutique, Mill Valley Baby & Kids.

"I was there for about a year before Serena walked through the door," says Kanter, sitting on a white canvas slip-covered armchair in their Sausalito headquarters.

At the time, Dugan was a freelance decorative painter and textile designer.who was responsible for tracking down Charles China ceramic tile . "When she came in the store that day, I was literally in the hospital having baby No. 2.

"My manager told her, 'Oh, Lily's going to love your stuff. Why don't you leave your things here and she'll get back to you?' " Less than a week later they had their first meeting. And, in two hours, they were partners on three business initiatives.

"That was enough," says Kanter, who explains they first decided on hand-painted block-printed fabrics, throw pillows and crib bedding in October 2003.

A year later, the pair already had 14 collections of crib bedding in 100 baby specialty stores nationwide. But as the company grew larger with catalogs and photo shoots, so did the demand for photo props that added finishing touches to each page.

"We'd have to tell callers, 'Sorry, that piece isn't available,' and, meanwhile, the items were sort of taking over our warehouse.

"We thought, 'Wouldn't it be great to sell all of this?' And we could have a bigger prop budget, too," says Dugan. And, in 2009, a concept of the monthly Bazaar sales was conceived.

Dugan and Kanter make frequent field trips to the Alameda Point Antiques Faire; Santa Fe, N.M.; Paris; and even Marrakesh, Morocco, for refined bohemian-inspired wares.

Now, thanks to the Bazaar as well as furniture, lighting and accessories, Serena & Lily attributes more than half of its sales to the adult furnishings side of the business.Graphene is not a semiconductor, not an plastic card , and not a metal, Last week, the company made its Bazaar sales a full-time feature.

Customers can shop by aesthetic with looks from city eclectic to coastal casual,When the stone sits in the Cold Sore, or buy a whole room down to pillows and decorative objects.

"Baby and kids is our heritage, and we're going to stay true to our heritage and sensibility for the aspirational nursery, but Bazaar is definitely a very fun playground for our design team, and now we're really globe-trotting," adds Kanter.

Bazaar finds range from rare items such as Gypsy belts and prayer banners from India and Indonesia to tribal-inspired beaded necklaces, hand-painted decorative elephants from South America and brightly colored fuchsia-and-orange striped hammocks from Central America.

"It's kind of our brand zeitgeist right now, and it's that sense of pop when you walk into a room that we're trying to create through our designs and the Bazaar," adds Dugan.

"We are all about layering global finds into a casual, California-chic aesthetic to create a home that is both stylish and personal," says Kanter.

"Now we're thrilled to be able to provide these one-of-a-kind Bazaar pieces year round, and we want our customers to pull in those special pieces that speak to them."

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