Angry Birds cause a flap

A POPULAR puzzle video game called Angry Birds, which has been downloaded millions of times as an iPhone application, is causing a flap in more ways than one in Singapore.

The distinctive cartoon birds from a game originally developed in Finland have now winged their way off the screen to become huggable soft toys coveted by fans all over the world. They are officially due to arrive in Singapore only next month at the big toy stores and are being brought in by Megcorp and Co, the licensed distributor of Angry Birds plush toys in Singapore.

However, some of the coveted soft toy birdies have flown in under the radar already.

The early birds popped up at a SingTel booth at the IT Show 2011 at Suntec Convention Centre recently to the delight of fans. They were obtained from the game's developer, Finnish-based Rovio Mobile, through a supplier in the United States, according to a SingTel spokesman. SingTel was using the soft toys in promotions.

Angry Birds plush toys have also been spotted in several locker consignment shops around the island. It is not known if these Angry Birds from unofficial suppliers are the real deal from Rovio, like SingTel's were, or knock-offs.

They are for sale at Toy Outpost outlets in VivoCity and Jurong Point, as well as at Magic Cube & Novelties in Shaw Towers, retailing from $15.90 to $49.90, which at the higher end is less than the Rovio price on the Internet. The managers of all three stores declined to reveal their sources under agreement obligations.